Wednesday, November 15, 2006

NHL: Not As Dumb As They Look

The NHL has announced that they are partnering with YouTube to provide content on its own specialized channel. Apparently, someone in the league office reads blogs. In addition to highlights within 24 hours the NHL will provide "off-ice" content which I can only assume means some player profiles, team histories, and other features designed to build interest in the game.

This move is in stark contrast to the NFL who kicked down YouTube's doors, figuratively, to get footage removed. Added to the recent deal with Google this shows that the NHL is serious about becoming more accessible to fans.

No word yet on when highlight compilations of the sens-Leafs playoff series would be available.

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