Friday, September 16, 2011
New Revenue Sources!
Toronto Maple Leafs
August 15, 2013
Dave Nonis, General Manager of the Toronto Maple Leafs and Brian Burke, President and CEO of MLSE announced Friday that the hockey club has signed a multi year agreement with The Bank of Montreal for sponsorship of the hockey club.
The agreement allows the club to sign underachieving defencemen going forward as well as to sign unproven goalies for well into the next decade.
"We will continue the Maple Leaf tradition of overpaying veterans and rewarding career years with highly questionable contracts" said Burke.
"The move is a natural progression of the Maple Leafs move to drive revenue beyond traditional sources that was started two years ago with our Purolator agreement. We are looking for more ways to improve MLSE shareholder value in the future and will look at every opportunity"